I am going on my third year of actual blogging (I don’t really consider my teen years of attempting to blog about nothing I really cared about to be of any help to either of us…). I have learned so much over this past year about how to better a blog and what can be done to really capture an audience and really make your blog top-notch. In no way am I saying that I am a professional blogger and know all the ropes, however, here are 5 tips to a better blog!
DESIGN = FIRST IMPRESSION
Whenever I click over and enter somebodies blog, my first impression is always about their content/design. This may just be due to my background in graphic design and OCD for minimal design. Besides that fact, I personally think that having a design that is easy to navigate, makes your content the star of the page but also includes easy to follower social links/newsletter section is key. With so many blogs on the internet, upping your layout can really set your blog apart from another blog sharing similar content. If you are in the market for a new design/theme take a look at Etsy, Themeforest or Blogmilk which are three theme sites that sell blog templates from $5-$1000.
PHOTOS & TEXT
Upping your photo and writing game is definitely a tactic that can help any blog. Since a blog is primarily based on text and images, creating high quality content is key from setting apart your work from the rest (plus it’s just plain fun!). I have also recently noticed that a lot of personal blogs are using images found on google and other sites. If you are wanting to create a blog that people can connect with and visit again than I suggest using you own images. Taking an introductory course in photography (I started with this course by A Beautiful Mess which was incredible + geared towards blogging) is a great way to get to know your camera and start creating your very own images. Now that we have covered creating your own imagery, brushing up on your writing skills is also important. To be 100% honest, I am not and have never been a great writer. Lately, I have been searching for a course on writing as it can never hurt.
KEEP NOTES ON BLOG IDEAS
Falling short of ideas for your posts can be frustrating and uninspiring. Mentioned in my past post on how to start a fashion blog, I shared that consistency is key with any form of blogging/social media. For the past 6 months I have kept a little Hugo Boss notebook (which was a lovely gift) that encompasses all my ideas for future posts. Whenever I browse through my favorite blogs, I like to jot down anything I find of interest including style tips, post types, potential features, design ideas and so forth. A visual journal filled with ideas is sure to spark your creativity if your stuck on what to post for the week.
SHORT & SWEET
When I first started blogging back in 2011, I wrote as much as I possibly could, thinking that was the sole purpose of a blog and that is what will get your blog noticed. Wellllllll, I later found out that a lot of people (especially people viewing blogs on fashion/art/DIY) don’t want to read as much as they would like to look at photos. Personally, I am this type of person as well, expecting that a post has a minimum of one photo and a paragraph or two of text. This post however is a tip post which can be a bit longer due to the nature of the subject (LOL, or am I just covering my ass…)
KEEP SEO IN MIND AT ALL TIMES
If you have no idea what SEO stands for, it is essentially how your videos rank in search engines and stands for search engine optimization. I never kept SEO in mind when I started blogging solely because I never really knew the impact. I am now extremely cautious and keep many elements of SEO in mind when I create my content. A few main tips that I can give you would be:
+ Include a minimum of 300 words in your post
+ Include the words from the title in the body of your post
+ Give all your images the name of your blog post (Alt attributes)
+ If you are using WordPress, Download an SEO plugin (Yoast SEO is my favorite) which can help you meet all the guidelines of proper SEO.